July Dinner meeting
Beyond Publishing – Creating Brand YOU
Publishing has drastically changed in the last 5 years, with the influx of self-publishers onto the stage through the help of such sites as Amazon and Apple. Like any other business, the business of publishing is plagued by branding and direction. Furthermore, with the introduction of ebooks into the mix many are lost or rather overwhelmed with what is available and how best to deliver competitive products in the publishing electronic boom. It is an industry that needs cheerleaders and coaches alike to help all those involved in the process. At PMI’s July 22 meeting, SO&SO Co LLC owner Aspen Kuhlman will describe how to navigate through the world of publishing and how important it is to build the brand of YOU. Not a writer or in publishing, no worries, this talk is great for anyone who is looking to innovate in an ever changing world.
Speaker: Aspen Kuhlman
Aspen Kuhlman is an ebook developer and owner of SO&SO Co LLC, a full-service book conversion company taking publications from manuscript to marketplace. Aspen has been producing validated ebooks in both .epub and .mobi formats for clients such as the NCAA since 2011. She loves being a cheerleader and coach for all things publishing by educating authors, designer and publishers on making the best use of their time by using the tools available to them. Her comical Ignite presentation, Why I Married InDesign and Ran Away with EPUB can be found on YouTube. Plus, don’t miss her #InDesignChangedMyLife Ignite presentation given this year at the PePcon: Printing + Publishing Conference. You can also follow her at @soaspen.
PDU Information: 1.5 PDUs Activity Date: 7/22/14